Luis Carlos Chacón leads the BusinessCase team, a global boutique consultancy that works with multinational FMCGs to identify emerging and future business opportunities.

Also, he has been a columnist for Forbes Latin America for several years (being nowadays top-rated) and currently finishing a postgraduate degree in Global Business at the University of Oxford (where he previously graduated in Strategy and Innovation); his educational background includes studies in Design Thinking of Stanford, and Futures at The University of Manchester, and Houston.

In business, he has worked for more than nineteen years for the operations of Fortune 500 Companies such as Coca-Cola, Colgate-Palmolive, LVMH, Diageo, Kellogg’s, Unilever, Dannon, and AbInbev, among many others. Behavioural economics enthusiast (understanding the cross between needs and contexts) and believer in connecting the distant (linking the disconnected but inseparable) under the influence of socio-cultural changes in industries and consumption.